Free tool
Engagement rate calculator
By followers — the one denominator every platform's public data actually supports. Enter one post's numbers below.
Enter a follower count above to see your engagement rate.
Rough bands: under 1% below average, 1–3% average, 3–6% good, 6%+ excellent. Real benchmarks vary a lot by platform, niche and format — treat this as a starting point, not a verdict.
Want this for every post, automatically?
ROI Hound tracks engagement rate for every post across every platform you manage, plus which content pillar and format actually drives it.