Blog

Notes on measuring what actually matters

Short, opinionated pieces for agency teams who have to defend their numbers.

• MeasurementJuly 14, 20266 min read

  Measuring social ROI when you run twenty client accounts

  Reach and follower counts do not survive a client renewal conversation. Here is the metric stack that does.

• StrategyJune 2, 20265 min read

  Content buckets that actually predict performance

  Classifying posts into buckets only pays off when the buckets are decision-shaped. A practical taxonomy.

• GrowthMay 11, 20267 min read

  Building an affiliate program that partners actually promote

  Why a high first-month rate plus a durable recurring rate beats a flat percentage, and how attribution should behave.