Question 1

What content formats does Instagram support?

Accepted Answer

Instagram's main public formats are Reels (short vertical video) and feed posts, which include both single-image posts and carousels. Stories are a separate ephemeral format that expires after 24 hours and isn't part of a permanent post history.

Question 2

What content formats does YouTube support?

Accepted Answer

YouTube's three main formats are full-length videos, Shorts (short vertical video), and Community posts (text, image or poll updates that aren't videos at all).

Question 3

Should I post more Reels or more feed posts?

Accepted Answer

It depends on which format earns more engagement for your specific account — there's no universal answer, since this varies by audience and industry. Compare average engagement per format for your own account rather than following a general rule, and weigh that against how much more time each format takes to produce.

What formats are actually working for you?