Question 1

How do I do a social media audit?

Accepted Answer

A social media audit reviews what you have actually published and how it performed. Enter a public profile URL and the tool pulls recent posts, classifies each one into a content pillar such as educational, product, community or promotional, then compares average engagement per pillar against that account's own average. The result shows which content types are worth doing more of and which are underperforming.

Question 2

What is a content pillar in social media?

Accepted Answer

A content pillar is a recurring theme a brand posts about, such as educational content, product features, community or user-generated posts, and promotions. Grouping posts by pillar shows which themes drive engagement, rather than judging each post in isolation.

Question 3

Is this social media audit free?

Accepted Answer

Yes. The content pillar breakdown, performance ranking and top posts are free with no signup. An email is only needed if you want the full audit emailed as a formatted report.

Free social media audit