Question 1

How do I do a social media competitor analysis?

Accepted Answer

Enter your public social profile URL and a competitor's, and the tool pulls both accounts' recent public posts and profile data. It compares followers, engagement rate, average engagement per post and posting cadence side by side, then highlights where each brand is ahead. No account connection or signup is needed.

Question 2

Is this social media competitor analysis tool free?

Accepted Answer

Yes. The comparison, the scores and the headline insights are free with no signup. You only give an email if you want the full comparison sent to you as a formatted report.

Question 3

Which social platforms can I compare?

Accepted Answer

Instagram, TikTok, YouTube, Facebook, LinkedIn, X (Twitter), Threads and Snapchat public profiles.

Question 4

Can this tool show a competitor's reach or impressions?

Accepted Answer

No. Reach and impressions are private metrics that only the account owner can see, so no tool can obtain them for a competitor from public data. Any tool claiming to show a competitor's reach is estimating it. This tool reports engagement rate using followers or video views as the denominator and labels which one it used, rather than showing an invented reach figure.

Free social media competitor analysis